by Tait |
Item # 980137074
|
Model # 71644 |

Product Details

About this item

This item is not eligible for prepay, however you can still choose Club Pickup and pay for this item when you check in at your club.

  • Appellation: Barossa Valley, Australia
  • Varietals: Shiraz and Grenache
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Description

As the back label suggests, the wine was going to be called “Michelle’s Block” after my wife Michelle however we really wanted something punchier and eye catching; something that would standout and say “buy me”!! The quality of the wine would then lead them to buy the next case or two. As soon as our USA importers tasted the barrel sample they got onto the phone and explained this wine needed another name, as “Michelle’s Block” conjures up visions of a soft and elegant sort of wine – and trust me mates, this little beauty is nothing like that.

Sitting down with our neighbors, a thesaurus and the wine in our glasses, we brainstormed many ideas for the wine and back label. We laughed how the wine industry can ‘bust your balls’ and cause blood, sweat and tears. So, with our ideas in mind, the discussions with our US importer and our US agent’s brilliant word-play ability, ‘The Ball Buster’ was created.

Initially we did have reservations on the name, however, after a few hours of soul searching we decided to go for it! We wanted this wine to make a statement; we wanted to break the wine snob barrier; we wanted to make great tasting wine at an affordable price; wine that people could enjoy and have a laugh about. All too often wine is described with certain adjective’s, but lets face it the majority of us only know if we like it or not. This is the way I like to make my wine. I hope that you all do to.

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