Don't let the fresh taste fool you, Crush goes back. Way back.
In fact it was all the way back to 1916 when Clayton J. Howell partnered with Neil C. Ward to create the Orange Crush Company (you can look even farther back to find J.M. Thompson of Chicago as the original inventor of Orange Crush in 1906).
Ward was a beverage and extract chemist who perfected the process of blending ingredients to create an exclusive formula that yielded the zesty, all-natural orange flavor of Orange Crush.
Soft drinks of the time often carried the surname of the inventor along with the product name and Ward was given the honors - Crush was first premiered as "Ward's Orange Crush."