by Gen-Ji-Mai |
Item # 535337
Model # 1339A |

Product Details

About this item

  • Nutritious whole grain
  • 64% more fiber than white rice
  • Medium grain
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The Gen-Ji-Mai story developed organically in 2005 when Steve Vargas, a Sun Valley Rice executive, decided to explore his quest for a more delicious, quicker cooking brown rice. Long before Gen-Ji-Mai officially had a name, Steve worked with Sun Valley to create a rice that was both supremely healthy, in addition to “family friendly” for his dinner table at home! The Japanese translation of Gen-Ji-Mai is “brown healthy rice,” which is indeed fitting and accurate; along with delicious!

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