*$399.00 after $200.00 Instant Savings* Nikon J1 10.1MP Mirrorless Digital Camera with 10-30mm Lens - Red

Motion Snapshot
Starting with a clean slate, we reexamined the potential of imaging and discovered globally unique way of preserving your memories with something different from just a photograph or a movie.When you press the shutter-release button, with the "Motion Snapshot" mode, the desired moment will be captured as a still image and also as a movie vignette. The movie vignette will play back in dramatic, 2.5x slow motion to an original BGM.From fleeting changes in expression to adorable, endearing gestures, or the ambience of the landscape gently swaying in the wind —you can capture all of these moments more vividly and emotionally though visual expression and with music.What's more, the still images are captured in high resolution, so you can print them out in beautiful picture quality.The Motion Snapshot has brought to life new photographic, cinematic expression perfect for capturing your precious moments

Smart Photo Selector
When shooting fast-moving subjects, you may find it difficult to keep them within the frame or you may miss a fantastic photo opportunity due to the subject's unpredictable movements. With Nikon's Smart Photo Selector, you will never miss those picture perfect moments again.All you have to do is push the shutter-release button as you normally would.It is that simple. The camera will then automatically take total of 20 shots before and after you press the shutter-release button at a high speed of 30fps.What's more, it will automatically select the most spectacular shot from the series of shots taken. Whether it is the expression of a loved one as they turn to look over their shoulder or a fun-filled scene at a party, the Nikon 1 will capture it all.

Fastest AF x Most Focus Points in the World
We offer two of the world's best features to let you capture special moments faithfully.First, we present the world's fastest autofocus. The phase-detection AF, embedded in the newly developed sensor, will track and capture fast-moving subjects in sharp, crystal-clear focus. Second, we offer the most focus points in the world. The focal plane phase-detection AF with effectively positioned 73 points recognizes the moving subject as a plane to ensure that images are captured clearly.Because of the Advanced hybrid AF system, the camera will automatically select the contrast-detect AF mode in poorly lit areas to expand the area covered by the autofocus. With the camera's remarkably quick and smooth AF, you can capture scenes you never knew existed.

World's fastest continuous shooting, Max.10fps in AF-A mode / Max.60fps in AF-S mode
You can continuously capture images at approx. 10 fps while the AF constantly tracks the subject and keeps every element in razor-sharp focus. In continuous shooting at 60fps, focus is locked on the position detected in the first frame. With this innovative feature, you can unequivocally capture your once-in-a-lifetime photo opportunity. Picture perfect moments are often found in dynamic scenes such as exciting plays from a sporting match or energetic children at play. With the autofocus technology of the Nikon 1, you can capture, not just one, but a series of spectacular moments with super-crisp, high-quality images.

Newly developed, super high-speed AF CMOS sensor
The newly developed CMOS image sensor, with an effective pixel count of 10.1 megapixels, is the world's first image sensor created that implements phase-detection AF.The Nikon 1 boasts exceptionally fast auto-focusing, while promising high image quality for both still images and movies.The new image sensor has been engineered to deliver super-precise focusing that captures a wide range of subjects flawlessly.