For 40 years, people have been enjoying Carlo Rossi’s unpretentious, fruit-forward white wine in a jug. Carlo Rossi, the man, always believed that good wine doesn’t have to cost a lot, and that is a belief that Carlo Rossi has stuck by. From the delicious grapes to the sturdy glass jug, quality and value has always been the goal. There are many theories about why Carlo Rossi wine comes in a jug. Some say it’s from the grape stomps. People would gather for a grape stomp and carry the fresh juice home in a jug. Others think it is about the convenience. A ring makes it easy to carry, pour and share. No matter what the reason is, be sure to enjoy your jug of Carlo Rossi with friends and family.

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