Bimbo bread (pronounced "beembo") has been bringing families together for four generations. A family-owned business since 1945, Bimbo bakeries relies on its own family recipe to bring you the softest, most delicious bread possible. Kids love the bimbo bear and his great tasting bread. Moms and dads love the bread's quality ingredients and nutritional value. Bimbo bread is soft, yet firm enough to hold up to peanut butter.