Started using the several years ago and this is the best place to buy it. Totally the most affordable, every once in a while they run out for a bit and I worry they're going to stop carrying it!

This is the best drugstore shampoo I've ever used! I'm so happy to have found it. I have thick, dark hair that's color treated and prone to frizz due to loose natural curls. Pair this with the matching conditioner for a great blowout. You won't regret it!

Love the big bottle! We go through this quickly with our family. Please keep this bigger size!

Excellent product. Scent is not overwhelming and hair feels clean. Color lasts longer.

Im using it and like how it feels.

The only thing I use on my hair. Now I but it on bulk. Saving money! Great price! I stocked up on this

I usually use Matrix or Biolage but I tried this to save a little money. It smells good and works well with the conditioner, glad I gave it a shot.

Sadly for the money there is really no difference from other shampoos. The smell is nice and seems to last.

After using this shampoo my hair felt very soft.

Great shampoo without the sulfates added to other shampoos.