Thank you for sharing you're a fan of the original fragrance of Dawn Ultra. We're sorry to learn Dawn Platinum with Refreshing Rain doesn't have the scent you enjoy. We always want you to be satisfied, and we're sorry to learn you're not. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. If you'd like further assistance with this purchase, we hope you'll reach out to us via phone any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.

We're sorry to hear the Refreshing Rain scent isn't for you, Allison, and assure you that we're letting our team know your feedback. We'd like to help find a Dawn product that works better for you. When you have a chance please get in touch with us at (800) 725-3296.

We appreciate you sharing this with us. In June 2022, we did change the formula, so we shared your experience with our team, and we're sorry you're unhappy with the changes. Please know that your comfort means the world to us, so we're sorry you're not enjoying the scent of our Dawn Platinum Refreshing Rain. With our products undergoing strict safety checks to ensure they provide you with a comfortable experience, we'd like to learn more about your experience. When you have a chance, give us a call at (800) 725-3296.

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.