We're very sorry you had this experience. In the past five years, we've made a couple changes to our formula; all with the intent of improving the grease cutting ability of Dawn. It may help to know that even if there are fewer suds, the solution is still powering through giving your dishes a great clean. If you have any questions, or if we can help you further, please give us a call at (800) 725.3296.

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Thank you for sharing your feedback on our Dawn Platinum Fresh Rain. All of our products go through many checks to ensure they deliver the best results, so we appreciate you letting us know that wasn't the case for you. We know scent preferences are personal, and we're always looking to improve our products, so please give us a call at 1-800-725-3296 for assistance, and for us to gather some info for our Quality Team.

Kitari, our goal from the start has always been for you to enjoy doing your dishes. That's why extensive quality and safety testing is done on our products to ensure you have the best experience. While scent preferences will vary from person to person, it should never cause anyone to gag, so please discontinue using the liquid and give us a call at (800) 725-3296. We'd like to make detailed reports to our Quality and Safety Teams and find out what scent preferences you and your family enjoys so we can make a product recommendation.

We're so sorry you aren't happy with the new Fresh Scent. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. So we can learn more about your experience, please call us at (800) 725-3296 Monday through Friday, from 9 AM to 6 PM EST.

Thanks for reaching out. We did have a formula upgrade in February 2022, but we wouldn't expect this to result from it. We will be sure to pass your message on to the rest of our Team. So we can learn more about your experience, please call us at (800) 725-3296 when you have a moment.

We're sorry to hear the Refreshing Rain scent isn't for you, Allison, and assure you that we're letting our team know your feedback. We'd like to help find a Dawn product that works better for you. When you have a chance please get in touch with us at (800) 725-3296.