Silly, but I fell in love with it after watching the commercials of the ducks being cleaned with it after the oil spills.

I love dawn soap I use it to wash dishes. I like to use it to bathe the dog as well. It cleans her coat nicely and also very gentle

Clean smell. Beautiful and cool packaging. Lasts my household of 4 about 2-3 months. Gets the dishes clean which is all that matters

I love this brand i tried others they are not that soapy and i love my bubbles while washing dishes also of great smell

Having been a dishwasher all my life and to this day- this is the absolute best and most effective soap I have come across!

The only thing I use. It just works. You can watch it cut thru the grease. A little goes a long way.

Removes all the grease of dishes and smells so good. Dosent leave your hand dry price is responsible

The new smell is terrible. Dawn was the only soap that I can use because the smell was so mild. I will have to find a new soap for our family.

Affordable. Fights off odors. cleans through old food stains. Smells refreshing. Not harsh to the skin.

I only use dawn I won't use anything else. Dawn gets the job done. You won't ever need another dishwashing liquid.