I've tired almost every dishwashing soap and this has to be my fav! Grease comes off with one wipe. For the effectiveness, it's very cheap! Only downside is the way it makes your hands feel

I love dawn. Does its job wth dishes but it also is used regularly in our house to get stains out of our kids clothes. Works better than most stain removers.

I love this soap because it takes up all the grease that is on the pans and the grease that stays on the plastic bowls. And yes we do recommend this product to anybody that loves to wash dishes

Great, great great. Don't really have any other words for this other then great. I love this stuff! It smells so good, I recommend this to everyone! It's one of my fave!

So I never thought I could get excited over dish soap but yet here I am. I was really impressed with the Dawn Platinum soap. One reason I like it so much is it works miracles on pots and pans that have a lot of oil and grease. I highly recommend it.

Works really well on burned pans, and pans with stuck on food. Between this and original dawn I get all my dishes done without having to use elbow grease, lol.

This stuff is so much more than a dish washing soap. I keep a bottle in the kitchen, bathroom (for cleaning makeup brushes), laundry room ( for pretreatment greasy stains), and garage (for grease and oil).

A little goes a long way....Priced reasonably, especially because you only use a small amount.  The cleaning power is amazing.  Dawn Ultra Platinum Dishwashing Liquid cuts through grease.  Dawn only has quality products, I will continue to purchase.

This is ny favorite dish soap and I don't nind going to more than one store to find it if need be. This gets even the hardest messes clean without too much effort.

My husband is in charge of hand washing where required. He is quite fussy about the products he uses, he insists on this because it doesn't require so much soaking on challenging dishes and overall less effort.