The effectiveness and the cleaning power is wonderful I love the scent and the price for it is great and the packaging is clean. Dawn is my go to always and can't wait to try the new ones.

This is a multi use product dawn is the most know brand in the dish game you can buy any where in every store the grease cleaning on this one is crazy.

This stuff is POWERFUL. I only use a drop or two on the sponge, so it lasts a long time. It's still effective at that concentration, which is great value. It has a wonderful scent that isn't overpowering, too.

Dawn dish washing liquid is th best for getting stuck on food off dishes and skillets! It removes 99% of germs too! It's great for different things more than just dishes! I will not use anything but Dawn Platinum. It's awesome!

It's the best dish soap on the market. Just a few drops will create a foamy solution in warm water to clean all the dishes perfectly. Breaks down grease beautifully. Worth the extra money in my opinion.

I use this not just for dishes, but everything from bathtubs to a quick stovetop scrub. Occasionally, I will add it to laundry. I love the huge value, a little goes a long way and the giant 90oz jug lasts forever.

Dawn is the best dish soap on the market. I love the platinum because it gets the toughest grease and stains out of all my pots and pans. Dawn also is a great stain remover for clothes.

We bought Dawn Platinum Dishwashing liquid a year ago! It is the best thing for keeping glassware and Crystal spotless! We recently cleaned our crystal light fixtures with dawn platinum; They look beautiful after removing all the dirt that tends to cling to crystal and glassware! We highly recommend Dawn Platinum Dishwashing liquid for all your cleaning needs! We swear by it!!!!

This is palmolive sold at dawn prices. The smell and consistency is not drawn. Deception

This product is now thinner and appears to be watered down.