I use this not just for dishes, but everything from bathtubs to a quick stovetop scrub. Occasionally, I will add it to laundry. I love the huge value, a little goes a long way and the giant 90oz jug lasts forever.

Superior grease fighting properties and lots of suds that last a long time. You may be able to find a cheaper soap but you will use twice as much making this a better option

First and foremost, the scent of Dawn is simply divine. It's not overpowering but rather a pleasant and refreshing aroma that adds a touch of joy to the dishwashing routine

This Platinum Dawn is great it smells very good and you only need a little of it it goes a long way great for everyday use and get those tough stains off those dishes

Nothing really special from the others. I just love this brand and if i don't get the generic, i get this one. I love the smell and it doesn't leave my hands dry.

This soap is such an essential in my house! It cleans so much more than just dishes. If we have any stains on our furniture or clothes, Dawn is a go-to and almost always works! Doesn't leave residue, just the best.

We have been using this brand for as long as I can remover and it will never be changed. It works so well, leaves such a great smell and makes it really fun to wash dishes. I will be using this brand forever

Dawn is a must have in my home for washing dishes. It is great at cleaning grease off my pots & pans. Its even safe enough to use on dogs. Definitely recommend

I only use Dawn dish soap. I prefer this tour from the entire Dawn dish soap collection. It works on hard to get burnt on cookware. It stays bubbly long after most other brands with half the amount of soap.

Dawn is the only dish soap we use and it works like a charm every time. We also use it as soap when we wash our hands and I prefer using Dawn than any other hand soap. This is a tried and true brand. No complaints whatsoever.