We are sorry to hear you aren't enjoying the slight perfume upgrade. We did have a formula upgrade in February 2022, but we wouldn't expect this to result from it. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. So we can learn more about your experience, please call us at (800) 725-3296 when you have a moment.

We're sorry you aren't happy with the change in Refreshing Rain. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.

We're so sorry your family is disappointed with the new Fresh Scent fragrance, Lys124. Extensive research and consumer testing goes into creating appealing product features. We realize that preferences can vary from person to person, and feedback like yours is very important to us. We value your loyalty, and would like to gather some details about your experience, in hopes of helping you find a new Dawn favorite. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.

We're sorry to hear you don't enjoy the Refreshing Rain scent, Meg, and we assure you that your comments are being shared with our team. If you have any other feedback, reach out to us at (800) 725-3296, and we'd be happy to talk with you.

We're happy to learn you're pleased with the cleaning performance you've received from your bottle of Dawn Platinum with Refreshing Rain scent, Rose. We're also sorry to learn the fragrance isn't making your nose as happy as the rest of you. That being said, we're confident one of our other fragrances will deliver a scent you'll enjoy. Give us a call to learn more at 1 (800) 725-3296. We're phone-side Mondays through Fridays, from 9 AM to 6 PM, EST.

Thank you for taking the time to leave a review. We're sorry to hear you had this experience with Dawn's scent, and you can be assured your thoughts are being taken seriously. In case this helps, we do offer an unscented Dawn, which we think you'd love. Check it out here: https://dawn-dish.com/en-us/products/dawn-free-clear-ez-squeeze-dish-soap-unscented/

We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.

We're sorry to hear that this was your experience. We can assure you that our Dawn Platinum Fresh Rain has been thoroughly evaluated to be safe when used as directed, and we'll be sure to share your comments with the rest of our team. If you haven't already, we do recommend discontinuing use of this particular product if this has been your experience. We'd also like to mention that we do offer other Dawn versions that you can try, and you may be interested in our Dawn Free & Clear Fragrance-Free, which is an unscented product. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

Your Dawn Platinum Dish Soap with Refreshing Rain scent should not only be your best partner cleaning dishes, but should be best friends with your nose, too. We're sad to learn you're not a fan of the scent, but understand not every scent is for everyone. We want to help you find the dish soap that'll meet all your needs, call us at 1 (800) 725-3296 any Monday through Friday, from 9 AM to 6 PM, EST.