Super concentrated, a small amount goes a long way. I decided to be cheap one time and bought some Palmolive, bad idea. Dawn has this nice smell, cleans better and does not leave my hands with a soapy residue!

Must have in the deep clean stuck on dried on foods. Great price and value and a little goes a long way. Soak your dish for a few minutes and this cleans it right up. I would recommend for anyone who hates to scrub!

We dont use any other type of dish soap in our house. We hand wash all of our dishes and this is the only soap that gets them clean just right with minimal effort. No left over grease or film on the dishes.

Dawn is the best dish soap on the market. I love the platinum because it gets the toughest grease and stains out of all my pots and pans. Dawn also is a great stain remover for clothes.

This is the only dishwashing soap I buy at home. It does what it's suppose to do. Dishes come out squeaky clean, cuts through grease in a matter of nothing. Also I sometimes mix it with cleaning vinegar to clean my shower and it works great.

Cuts grease like a champ and my dishes are sparkling ✨. Most of the time I load the dishwasher but when my husband cleans kitchen he hand washes. He approves

This is the only dish washing soap that I ever use. It's strong on greasy stains yet very kind on skin. The scent is very fresh and pleasing. It also is very effective for a dish washer machine. I will continue to always buy it.

The scent of this is good. Not strong or perfumery. It cleans dishes so well. Not much scrubbing needed. I use it for laundry and cleaning too. I love the squeeze bottle. It doesn't leak at all.

The best dish soap ever! You don't need a lot to wash all your dishes. I've been using this dish soap forever and it's my favorite. Worth all the money in the world!

I really like this dish soap. It makes my dishes look very clean and smell clean there's literally nothing wrong with this product it smells very good and I would definitely recommend you to buy this product .