The power of this soap is unreal. It costs more than bargain soaps, and even a bit more than Dawn (not platinum), but it's so concentrated that you only need a tiny bit. Cleans like a dream, and it's worth the price.

Best dish washing liquid ever ! Literally can get grease out of anything ! It smells amazing and never disappoints . Leaves dishes looking shiny , it's so affordable and such a good brand I highly recommend this

Cuts through grease the best out of any dish soap I've ever used. Smells fresh and clean without being overpowering. And a little bit goes a long way, so I don't feel like I'm literally sending my money directly down the drain.

This is the only dish washing soap that I ever use. It's strong on greasy stains yet very kind on skin. The scent is very fresh and pleasing. It also is very effective for a dish washer machine. I will continue to always buy it.

This soap is my personal favorite for pots and pans that I've had oil or any type of heavy foods in. Removes EVERYTHING without a struggle and leaves my dishes clean.

Great with cutting grease, it smells pretty good. The only thing I don't like is no matter how much I rinse my plastic dish ware it always smells/tastes like the soap

The best dish washer liquid out. I love that it gets all the greasy stuff out of my pots and pans etc. If you haven't tried it, go to your local store and get it.

We use this dishwashing liquid regularly since 3 years and have never felt the need to look beyond. It's very efficient in removing strong oily utensils. And the fragrance is also not too strong for comfort.

Definitely takes off grease. also this is good as a hand wash. it is pretty strong so I recommend using a little amount for whatever purpose you use it for. it bubbles up and does the job with a small amount.

Dawn Ultra Platinum Dishwashing Liquid is wonderful. Not only does it cleans greasy dishes it is also a laundry grease remover, and I mean all types of grease from cooking oil to grease markers to grease from automobiles and bicycles.