We appreciate your trust in Dawn, and we're sorry that you didn't enjoy this product. We'll be sure to share your comments with the rest of our team. We'd expect our Dawn Platinum to provide your dishes with a great clean, since it's formulated with 4X more grease-cleaning power. We'd be happy to share some tips to ensure that you get the best results. If you live in a hard-water area, you may need to use more dishwashing liquid. As well, the water temperature could be too low. We suggest making sure that the water temperature is between 105-115°F (40.56 -46.11°C). We value your loyalty, and we'd be happy to learn more about your experience and answer any questions you may have. Please give us a call at (800) 725-3296 when you have a chance.

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Thanks for taking the time to share your feedback with us. We rely on feedback of our fans, and can assure you that we're letting our team know your comments. In the meantime, we hope you'll check our our Dawn Free & Clear, which has a light scent. If you have any other feedback, or have any questions, don't hesitate to get in touch with us at (800) 725-3296.

We're sorry to hear you aren't a fan of the upgraded scent. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development (R&D) team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. In the meantime, we hope you'll try our unscented Dawn. We'd like to get more information to help, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.

Thank you, Kelly, for reaching out to Dawn and sharing your thoughts regarding Dawn's recent scent change. The product you selected, Dawn Platinum Dish Soap with Refreshing Rain has not had a scent update since 2022. However, it did just go through a name change, dropping the "Re" but keeping the "Fresh". Your message seems to be pointing to our Dawn Ultra Original's recent scent update. As the first scent change in over 10 years, we understand you may be frustrated by this change. We did consult with teams of consumers, and the new "Clean Scent" was the one selected. Our Safety Team also reviewed everything in this product, making sure your safety is assured when the soap is used as directed. You may have a particular sensitivity, and we ask you to stop using this soap so you'll remain comfortable and safe. Give us a call for further assistance, it's our pleasure to do what we can to help. Our number is 1 (800) 725-3296. We're here from 9 AM to 6 PM, EST, Mondays through Fridays.