We're sorry to hear you aren't a fan of the upgraded scent. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development (R&D) team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. In the meantime, we hope you'll try our unscented Dawn. We'd like to get more information to help, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.

We're sorry to hear that you feel this way, and please know that your comments will be shared with our team. We do put a lot of thought into creating features that we think you'll enjoy, though we do understand that preferences can vary. We'd also like to mention that we haven't made any recent changes to this scent. We'd like to learn more about your experience, so please give us a call at (800) 725-3296 when you can.

We're so sorry you aren't happy with your recent Dawn, Refreshing Rain purchase, Sam. Clean dishes and happy consumers are at the heart of all we do, so we're glad you let us know, and you can be assured we're here to help. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers, and your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. Because we want your comments to get the attention they deserve, please call us at (800) 725-3296 from 9 AM to 6 PM EST, Monday through Friday.

Thank you for reaching out about the recent scent changes to our Dawn Ultra Original. While this was the first scent change for Dawn Original in over 10 years, we did try very hard to make a choice that all would love through working with a group of consumers. Scent preference is personal, and we'll be sure to share your comments with the Dawn Team, because consumer feedback is vital in helping us improve our products. It’s also instrumental in guiding the Dawn Team as we continue to work on future innovations. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents available, if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, Fragrance Free. For help picking up your next bottle, please give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.

We always want you to have a great experience with our dish soap, no matter which version you choose, so we're sorry to hear about this! We'd like to gather a few details so we can help get you back to the version of Dawn that you love. Please give us a call at (800) 725-3296 when you have a moment!

We hear you, Natney. You can be assured we are sharing your feedback with the rest of our Team. We did have a formula change back in February 2022, but we wouldn't expect this to result from it. So we can learn more about your experience, please call us at (800) 725-3296 when you have a moment.

We're sorry to hear that a loyal Dawn fan like you feels this way about the scent. We can assure you that a lot of thought goes into our products. We'd like to mention that while our Dawn Platinum Refreshing Rain now goes by Dawn Platinum Fresh Rain, no scent change has taken place. This was a name change only. However, if you'd prefer a different scent, we hope that you'll give another Dawn version a try. It may be helpful to know that our lightest scent can be found in our Dawn Free & Clear. If you'd like any further assistance, please give us a call at (800) 725-3296 when you're able.

We're sad to learn you're not enjoying the slight fragrance increase we introduced to Dawn Platinum in February 2022, Gina. Your happiness and satisfaction is important to us, as is your comfort and safety. We hope you'll give us a call and share more with us about the experience you had with your recent purchase. We're at our phones Mondays through Fridays, form 9 AM to 6 PM, EST; dial 1 (800) 725-3296, it's our pleasure to assist you as best we can.