I’m a long time Dawn Platinum user (since it’s release) & have become quite disappointed in this product. The suds used to last a long time & it removed grease well. Not anymore. I use a whole lot more product just to get the same results. I guess I’ll be looking for a replacement🙁

I loved Dawn dish soap and have used it for years. I was very surprised when I recently refilled my soap dispenser that there was a different smell from the new bottle. The recent change to a “new clean scent” is not good—it makes me nauseous while I’m washing dishes. It smells like a over-fragranced floor cleaner, and is very off-putting when being used around food. I hope they bring back the original formula without this added scent, otherwise I won’t be buying again. It’s an effective soap, but I’d rather use a little more elbow grease with something that doesn’t make me queasy.

I have used original Dawn for over 50 years. This new fresh scent is awful - who wants to wash dishes in cologne. YUK! If this is the scent to be for original I will take a hard pass. One of the reasons I love the original is the scent , leave things alone that is not broke.

Dawn works great. For the price and quality I have to say it's pretty good. Dawn can be on the expensive side depending where you go to buy it but it lasts long because you only need a few drops on that sponge. It clears messes quick and easy, virtually no scrubbing required unless you have a burnt pot.

They’ve changed the “refreshing rain scent” recently. It’s over powering and terrible now. This is the only dish soap I’ve bought during the last decade, and I’m about to throw my brand new bottle in the trash and look for a new brand. Dawn has lost my business. Horrible.

Dawn is the only dish soap ill buy. It suds up good and has a nice lather. Its lasts awhile on the sponge so your not continuously getting more soap. The most important factor to me, it cuts grease!! I don't like rewashing dishes because they are still greasy. I've tried many brands. Dawn is the only one that is good on grease

Dawn is my go to for cleaning my dishes. It not only cleans my dishes but knowing it's anti bacterial I know my dishes are free of germs. It cuts away grease like no other products I have seen. Dawn Platinum Bleach Alternative Dishwashing Liquid Morning Mist 40

A little goes a long way . WE don’t have a dishwasher so getting dishes really clean can be hard at times . Dawn really does cut thru the grease and grime . Leave some our dishes clean and pretty. More expensive than other dawns but also comes in a pump . 

Ever since I was a kid my favorite smell has always been dawn dish soap. When I saw that yall had changed it I was devastated. I still thought well I can give it a chance. But omg it smells horrible. I am really disappointed. Pls bring the old scent back

I have used this bottle, and everytime I use it for my dishes, I find it does not suds, or the soap suds do. It stay with the water, and as for cleaning grease residue, it is not very efficient. I also find that the Dawn Ultra for soaking th dishes would never last for an overnight soaking as the label states.