0 stars!! This is the most disgusting thing I have ever smelled, the new scent smells like musty, funeral lilies. It refuses to come off my hands or my dishes. I am returning it for a full refund and looking somewhere else. This is a New Coke / Crystal Pepsi level fumble. Unbelievable you’d make such dumb change!

My mom used Dawn and I'm 50 and have always used Dawn but can't anymore due to the change in product. The new scent is terrible and super overpowering! my kids and husband even noticed and out plastics continue to smell even after being rinsed several times. Yuck!!!!

[This review was collected as part of a promotion.] This is a great dish soap! The dish can be put in the sink with the water and soap while you clean the table, and the dishes, even the crusty ones, are easy to wash. This quick clean saves time and "elbow grease."

This has magic powers. I love this dawn I even love the spray option they have. I have tried others and they are so watered down that you constantly use more and more. And guess what , it’s great at taking stains out of clothes as well. I always get makeup on something and this helps remove those stains.

[This review was collected as part of a promotion.] I have been using dawn for a long, long time and I have found no better dish detergent, it takes off anything you can think of, greasy messes, baked on food, it cleans pots and pans and anything else you can imagine. I just love the dawn platinum it smells as great as it works. I will keep using it as long as they keep making it.

This is my favorite dish Dawn Platinum Bleach Alternative Dishwashing Liquid Dish Soap Morning Mist 24 Fl Oz soap. It’s the only one that I will use. It actually gets all my dishes so clean, and it has multiple uses. I use it on stains in the laundry , I’ve used it to wash my kittens, I used it to wash my floor’s and I found it to be a really clean smelling.

absolutely love this product. It is the most effective dish washing liquid I have ever used on Grease. It is very affordable. It doesn't need any Improvement. It has a nice fresh scent. Not rough on your hands. I am a repeat buyer and we'll keep on buying. Dawn Ultra Platinum Dishwashing Liquid

I've been buying Dawn for years. I always felt it was a better quality soap. Recently I feel I've had to use more for each wash than in it past. But the biggest issue I've run into is the scent. It's such a strong, perfume scent and it's getting absorbed into my cups, bowls etc but mainly absorbed into my baby's bottles. He's started refusing the bottle of milk because the scent is so strong and won't go away even after sanitizing them. I'm extremely disappointed especially since I have a huge refill bottle of Dawn to get through. Waste of money. Won't be buying again.

I wondered why my bottle was dark blue. Then when I started using it my hands stunk every time. Worse is that smell would linger for a good hour. This smell is the worst! Now my husband is telling me this is all there is? This awful garbage?! The whole reason why I used Dawn over other brands is I'm particular to the smells. But this stuff stinks so bad even my husband complains. Who's bright idea was to go, Oh this smells good! Let's force everyone to use it! I mean even with the reviews you can see this isn't good.

My husband and I bought the Dawn Ultra Platinum because it was the same price as the regular Dawn Dish Soap. We were pleasantly surprised. It worked better than the normal dawn that we get and have already bought it again. It works well on getting stains out instantly!