Thanks so much for sharing your feedback on our Dawn Platinum, Annie. We have many quality checks in place to ensure that our Dawn dish soap always provides a great clean. A lack of bubbles doesn’t mean you’re not getting clean dishes, as the soap will carry on without them to break up tough messes. However, there are some things you can do to increase the amount of suds such as:<br />-Add the liquid to the sink before the water<br />-Run your tap at a high pressure<br />-Swish the solution around with your hands<br />-Use more dish liquid, especially if you have hard water<br />-Use water that&#39;s 105 to 115°F<br />We hope this helps, but we would like to hear more about your experience to help further. Give us a call at (800) 725-3296 when you have the chance. <br />