I picked this up thinking it was regular Dawn and did not notice it had FRAGRANCE. It works great at cleaning and the size/price is a bargain, but fragrances are NOT my thing and I will opt for ORIGINAL DAWN next purchase.

Dawn Platinum is the greatest. After first purchase, refuse to buy anything but Dawn Platinum for hand washed dishes. Soak a few minutes and rinse! That’s it. Incredible!

Works great for getting greasy dishes clean but i actually prefer the original Dawn. I don’t care for the Platinum smell. I haven’t seen the original Dawn in the large size in forever so i buy the Platinum. Cant beat Dawn!

The Dawn dishwashing detergent is the best, but when it shipped, some had leaked out of the bottle. When I reported it, Sam's sent a whole new bottle.

This was a change from what I had been buying, but I was pleasantly surprised by the small amount needed to do dishes AND it cleaned much better than the previous Dawn they offered which was supposed to be their best at the time.

Dawn Platinum Dishwashing Liquid is the best. Just a little will clean your dishes and cuts any oil that may be on them. Lasts longer than any other detergent I've ever used.

I have sensitivity issues with cleaning products and I’ve tried the ones I thought would fit the need. Okay I’ve done the circle with products for protecting sensitive skin, soften hands, and cutting the grease. I’m back using Dawn because all others failed me . Dawn removes all grease soft and hardened on cookware, gentle to fine China , glassware and my hands!! Although not advertised by dermatologist it should be for its superior cleaning and safe use by its user. My glassware, China, pots and pans sparkle. I use this gentle wonderful dishwashing product for cleaning everything in my kitchen even safe for kitchen cabinets and windows. I even use outside in the greenhouse. Don’t do the circle . Dawn always makes everything shiny , clean, bright and remarkably keeps hands soft!

Does the job. Personally, despite all the advertising, I don't believe this is better than other similar products. I have used many brands over the years. With the exception of the store grands I tried, they all cut grease and clean much the same. Those generic brands were watery. I bought this because the price was right (I am a frugal price shopper) and the bottle is big - less plastic for the recycling bin.

I use this size Dawn to refill smaller bottles I have in the bathroom and kitchen. Dawn is truely a multipurpose cleaner. It effectively breaks up soap residue in the shower and clears out slow flowing drains as well as removing labels from bottles, spot cleaning carpet etc and of course dishes. Bonus is that it takes very little to get the job done. I think the price is equivelant to all of its potential uses.

Love the scent and the cleaning power yet the gentleness on my hands this Dawn has. It deep clean dishes. Tough stuff? Direstly applying and let sit a few or add a bit of water. Breaks away food like magic. By itself and sometime combined with other common household ingredients, Dawn can conquer so many other things. Cleaning the dust off my screens and windows with a green scrubber, Dawn and water, grease and food stains out of clothing. The kids like using it to make bubbles. Mix it with baking soda for a powerful cleaning. It has saved me from throwing away a lot of good pans and other item arpundnthe house I thought were ruined.