I've always struggled with mouth sores, but since I started using this toothpaste, I haven't had any issues at all. I truly think being SLS-free has made a huge difference for me. Please keep this in stock — I never want to be without it!

I’ven been using Colgate and I loved the result. From the first few days I felt a feeling of deep cleaning that lasts all day, and after a couple of weeks I saw my white and shiny teeth. I like that it not only helps with bleaching, but also protects against caries, plaque and gum problems. It is definitely a complete toothpaste that delivers what it promises and has become an essential part of my daily routine.

Gums aren’t as sore anymore, bleeding’s land my teeth look a little brighter without getting more sensitive. Leaves my mouth feeling clean. Brush morning and night like always, and it keeps coffee stains in check if I stay on it. Cheap enough, tube lasts the usual time, and it’s gentle on my gums. Good reliable toothpaste for everyday use.

Gums aren't as sore anymore, bleeding's land my teeth look a little brighter without getting more sensitive. Leaves my mouth feeling clean. Brush morning and night like always, and it keeps coffee stains in check if I stay on it. Cheap enough, tube lasts the usual time, and it's gentle on my gums. Good reliable toothpaste for everyday use.

Gum protection is so important to maintaining a healthy mouth/smile. 🦷 🪥 Colgate gum protection states it will eliminate 100% more bacteria preventing early gum disease. Anti bacterial for 24hours Plus is whitening Helping with *Redness *Gum Bleeding *Gingivitis *Plaque Cavities *Sensitivity The toothpaste itself is a thick white paste. The taste is VERY minty. Not a nice mint~ it's a deep strong spearmint taste. Takes a few days to get used to the flavor. After you brush it leaves your mouth feeling like you just used a strong mouth wash. Good & bad at the same time. I continually used this for about 2 weeks. Although I did think it was a decent toothpaste, the taste/flavor is just a bit overpowering.