I can't imagine anyone who admits to eating brown Minute Rice not liking this product, the taste is far superior. It cannot possibly taste like cardboard, as it is packed and shipped in plastic. I love the taste of brown rice but hate the gluey texture and interminable cooking time. I love the taste, smell and texture of white basmati rice, but...it's white rice. Ecolife = best of both worlds. It is so hard to mess this rice up (cooking-wise) that you must actually be TRYING to mess it up if you do. No rinsing necessary, always fluffy, separate grains, great scent and chewy texture....what on earth is there to complain about. I go 30 miles out of my way to buy 5 bags at a time. If possible, I'll start having it shipped to my house.

its very good brow rice, i have tried many kinda brown rice, its one of my favorite. I steam pressure cook it for 20 minutes.

When will Sam's club restock ecolife brown rice in Secaucus NJ? This brand has a great taste.

Not sticky mush. Full of flavor and great texture!

I bougth this to try it out and I'm glad I did I love it

This rice has a wonderful texture, fantastic favor, and my guests had to know what kind it is, so they could get some also. Problem is, I can't always find it in my club.

We've been eating a variety of different brands of brown rice for years. In my opinion, this rice cannot be beat for overall quality, price and with it being organic. I don't remember ever running across a similar product for anywhere near this price.

Bought this not realizing that it was quick cooking. If you are accustomed to traditional basmati and/or brown rice, this stuff will not cut it. It lacks the fragrance of basmati and the chewy texture of brown rice. I can't believe I have 4 pounds of the stuff.

I have been having these rice for over 2 years. Recently they are infested with Rice Bugs. They are good rice, if you want to or have the time to clean out the bugs before cooking it

My family loves regular brown rice, and brown minute rice. This instant brown basmati rice tastes like cardboard. My husband and 3 kids all say the same. I only bought this because Sam's Club doesn't offer a 4-6 lb size of regular brown rice. I will not be buying this again.