I recently purchased a whole “prime” rib from Sam's Club for $389.77 after specifically asking the butcher for a prime rib roast. There was a sticker placed on the package stating that it was Prime grade, so naturally I trusted that it was labeled correctly.
Unfortunately, after getting home and turning the package over, I discovered that the original manufacturer's label clearly stated the meat was actually Choice grade — not Prime. For a purchase this expensive, that kind of mistake is completely unacceptable. There is a major quality and price difference between Prime and Choice beef, and customers should be able to trust that the product they are paying premium prices for is accurately labeled.
I then had to waste additional time and gas driving all the way back to the store to address the issue. To make matters worse, the store didn't even have any actual Prime rib roasts available to exchange it for. The entire experience was frustrating and disappointing.
I expect much better attention to detail and honesty from the butcher department, especially on nearly a $400 purchase. Customers should double-check every label carefully before leaving the store.