[This review was collected as part of a promotion.] I've been uying this product for a year now. I had been using another competetive brand but like the Northern Ultra Plush & Strong holds up better & is softer. I like it a lot.

[This review was collected as part of a promotion.] This is great toilet paper soft and firm. I would recommend this item over other toilet paper on the market.

[This review was collected as part of a promotion.] I have twin grand children and because of the softness and strength I don't have to use as much as I would with other products. Best Buy for. Our family.

[This review was collected as part of a promotion.] Quilted Northern remains to be a top quality brand with me as it cleans tender regions with a softness, none can compare. No sandpaper feeling here!

[This review was collected as part of a promotion.] I only buy Quilted Northern Ultra Soft & Strong for my family. It feels thick & yet it is soft. Doesn't fall apart & you can use less sheets. Overall, the best value & product available.

You know as soon as you reach over and pull the paper from the roll that this toilet paper will deliver what's in the name. It is strong but feels soft too!

The best tp around. You never have to worry about your finger poking through like you do with that flimsy stuff. And it's so soft. It's like wiping with a baby bunny, minus the squirming.

[This review was collected as part of a promotion.] I love this toilet paper. it is soft, durable, and comfortable. I am a long time user of this product.

[This review was collected as part of a promotion.] I have been looking for a toilet paper that is soft yet absorbent. It really lasts because less of it is needed.

[This review was collected as part of a promotion.] I've been using this brand for quite a while! I love that it doesn't leave residue, and that it is strong and soft!