I have been a Northern user for years, but I must say that the latest batch of toilet paper I've purchased from Northern seems not only less soft, but also more narrow by almost an inch. I will be switching to the Sam's Members Mark brand which I think has improved greatly.

I am very pleased with Quilted Northern taking a sustainable approach to manufacturing its products. Using 30% less water and saving 30% more energy is highly important. I will continue to use this brand because of their commitment to a sustainable future and their partnership with the Arbor Day Foundation.

Been purchasing this for years. Pack purchased a few weeks ago is vastly different. Tissue is thin and extremely hard. Won't be purchasing in large qty anymore. Stuck with a huge pack of what I hope is defective tissue. If this is the new product I'll have to find another brand.

I was very disappointed that the company keeps reducing the number of sheets per roll as time goes by; I still have some rolls which have 206 sheets per roll and then some with 190 sheets and the latest I bought had only 164 sheets per roll. That is a significant 20% reduction.

[This review was collected as part of a promotion.] I bought this not long ago and decided to try it, I don't frequently change brands if an item works well, however the store was out of my usual brand, this was a pleasure to use, soft, thick and absorbent but not overly thick. This has become our new household brand and I have already recommended it to family and friends!

[This review was collected as part of a promotion.] I used Northern Bath Tissue for a long time but I thought I would try a store brand that claimed to be just like Northern, well it wasn't anything close to Northern and I am back to the best. Northern beats all the others, so don't flush good money down the toilet. Buy Northern you will be happy you did. No Butts about it!!

[This review was collected as part of a promotion.] I have tried every kind of toilet paper over the years and Quilted Northern Ultra Soft & Strong is by far the entire family's favorite. Even the tiniest hands can use it without difficulty. It definitely holds up to its name as soft and strong.

[This review was collected as part of a promotion.] I have been buying this for many years, my daughter recommended it. So soft and gentle on toddlers skin. I do not have any irritation. Feels like silk. I only buy theQuilted Northern tissues nothing else. It gives the perfect satisfaction, true to its name and quality.

[This review was collected as part of a promotion.] My parents always bought Quilted Northern while I was growing up...when I moved out at 17...I was on a very strict budget...I have tried EVERY other tissue ever made...I then realized whey my mother was committed to Northern...once I figured that out...I have NEVER strayed from Northern...no matter what the budget...it ALWAYS includes money for Quilted Northern...I hear by swear to never use any other tissue ever...no matter what my budget is...There is no other tissue that even comes close to the cleanliness or softness...

I saw this at my local grocery store, and excitedly told my sister that, earlier last year I had written a review about your toilet paper, saying that I really liked it but one thing that I didn’t really like was all the plastic that was used. So to see that you are selling paper packaging makes me really happy!! I imagine that I probably wasn’t the first, or only person to let you all know that it would be nice if there was a change. For all I know, ya’ll didn’t even see my earlier, review, but I am still so glad. I really admire you as a business for taking these steps towards benefiting the environment, and your consumers. I definitely intend to be a loyal customer. (As long as the paper packaging is used. That’s the one I prefer, for sure.) I wish you well, and I hope that you will be in business for many many years. This is something to be proud of for sure. Thank you. ♡