[This review was collected as part of a promotion.] I received a free sample of I Can't Believe It's Not Butter courtesy of Smiley360. I really liked the taste. The taste was light and smooth. I mainly used it when cooking breakfast. Nothing stuck to the pan. I didn't miss not using butter at all.

I love how easily this product spreads and tastes good as well. It is also usually one of the cheaper options which is nice. I cant have dairy, so this is a nice substitute to dairy butter. I almost always purchase this brand and will continue to do so.

I don't know what your really did to this butter, but it taste so bad. It taste like I took a spoonful of Lard and ate it. This was my favorite butter, at this point all I can say is I don't buy it anymore. Please, go back to the (ORIGINAL RECIPE). The one I love so much when you first introduced it to consumers.

[This review was collected as part of a promotion.] It has been a long time since I have used I Can't Believe It's Not Butter but I love the new taste! I also love how creamy it is and that it is made from simple ingredient's. I tried using it in my Cream Tuna and Peas recipe and it tasted great. I really like that I can not only use it on my toast but I can use it to cook and bake with also!

[This review was collected as part of a promotion.] I received a free product for the purpose of my review. Please be advised that opinions I am expressing are 100% my own. When I had the chance to try “I Can’t Believe it’s Not Butter” I was apprehensive. The last time I used it ( a few months ago) I was disappointed and stopped using it. This time was no different. There was no buttery taste like it used to have; actually, I do not think it had any flavor at all. In addition, it would not melt, it “lumps up” on toasts, bagels and mashed potatoes. Finally, after eating it, I feel like I have a film on the inside of my mouth. So, in closing, I Can’t Believe it’s Not Butter leaves no guessing – It is not butter nor does it taste like butter.

[This review was collected as part of a promotion.] I received A free sample to try and I loved it! Better than the other brand that I buy because its cheap. But cheap is not always better it's the quality and taste and it taste better than what I normally buy. I mainly use it in the mornings for breakfast such as my cheesy, buttery grits, pancakes and homemade waffles. We loved it. My son's were using I Can't Believe Its Not Butter all the time the other brands is still in my fridge.

I absolutely hate the "new and improved" I Can't Believe It's Not Butter. How can you claim that it the "Original Spread". It comes no where close. The butter doesn't even melt into my toast. It does not have the same taste as the "real" original ICBINB. I am very disappointed and do not like the change!

HUGE mistake! This doesn't taste anything like the original. It is horrible and leaves that horrible after taste in your mouth. So horrible that we can't even finish the tub we just bought. Threw it away and I never do that since we're on a fixed budget and every cent counts. Big, big mistake! 100% Taste Awful!!

I have used and enjoyed this product for years however, the new product does not melt well, cook well, taste good, or even add moisture to whatever you spread it on. I suggest you offer your customers the choice of the Classic ICBINB or the new and unimproved version or I for one will be looking for a new spread. I have never written a product review before, but you have taken a great product and ruined it. I have recommended ICBINB many times in the past but I will never recommend this new version.

Since ICBINB has changed from the round tub to the square one, we have noticed a marked texture difference. Now we CAN believe it's not butter. We have been using your product for over 20 years. It is so slippery, it won't stay on a knife. It also seems like it tastes a little different. We (my husband and I) both like the old version MUCH better.