I am greatly disappointed by the changing of the recipe. I have been purchasing this product religiously, for over 30 years, since Mrs Filbert's brought it out . It WAS the only "butter" I ever bought. My family used it every day. The "new original" taste is terrible, nothing at all like the original. You try to cook with it and you have an oily clumpy mess in the pan. It changes the taste of the food too. It also doesn't melt, when you put it on something hot right out of the toaster either. Don't know why you would change it. You should change the name too while you're at it. Make it I CAN Believe It's NOT Butter. Sadly I'll nurse the two ORIGINAL recipe tubs I have left in my freezer after that you've lost me as a customer.

I have been buying ICBINB and the lite version since they first came out. VERY disappointed with the new taste. Omitting the buttermilk made it just regular old ho- hum margarine. Tastes like most other brands now and nothing special. Texture is much more greasy.

This change has not been for the better. Your new product produces a lot of smoke. Does not have the same buttery flavor. I do like the new packaging, except for the lid, which is not as secure as the old container. I have purchased this product for years, and will now be looking for a different spread.

TO BE BLUNT.......I DO NOT LIKE THE CONTAINER BUT COULD LIVE WITH IT.......HATE THE NEW RECEIPT.....IT IS LACKING IN THE ORIGINAL FLAVOR AND TEXTURE......TASTES MORE LIKE OIL THAN THE OLD BUTTER FLAVOR.......AND I USE THE LIGHT SPREAD (IT 'WAS' GREAT IN TEXTURE AND FLAVOR BUT NOT NOW). I AM LOOKING FOR A REPLACEMENT FOR ICBINB

I always bought "I can't believe it's not butter" but the last 2-3 Times-I've been so disappointed. no butter flavor& leaves greasy taste in your mouth. I'd rather go without any margarine-than waste my money on this. Besides it is healthier without any butter or margarine. Please bring back butter flavor. Imperial use to have butter flavor (remember commercial "It's not nice to fool mother nature" ) then they did something different so I went to your brand cause you had butter flavor. Who will be next to bring us back butter flavor margarine?

I bought 2 jars of butter and because I thought it was damaged, but no, to my surprise something changed in its original recipe and its taste and smell are horrible, it smells like chemicals. I have used this brand for more than 15 years, it is never missing in my house, but this time I am disappointed.

[This review was collected as part of a promotion.] I have always been a fan of "I Can't Believe It's Not Butter" and love it even more now. Great taste and packaging. Even my kiddo loves it. Has no idea it is better for him than the alternative. Highly recommend this!

It’s a great product because it’s a great alternative for butter if you want to feel like you’re eating healthier. Are usually eat this on toast or just in plain bread. It taste great and you’ll want to buy it again, there is also a low-calorie alternative to this.

I received a complimentary sample product. Thanks for choosing me. This new version is good for cooking but not as a spread. It used to taste like salted butter, NOT any more. I'm disappointed with the flavor. I CAN believe is NOT butter. I've been loyal to ICBINB for 20 years! Please bring the great flavor back!

I'm a big believer that butter is the answer for every great recipe. Unfortunately my doctor says change this believe or I will not see my kids grow up.. so... I had to try this product (recommended by a friend). To my surprise, it's creamy, holds well in any recipe and most of all, it does smell like butter. It's now permanently in my fridge and I've told people about it.