I can't believe this is not butter I can't believe I just said that but for reals it's true it tastes exactly like it the texture and I feel the Melt I mean everything about it is butter says butter except for the fact that it's not butter LOL definitely going to repurchase for me and my family

If they left the soy out of it and palm oil, kernel. It has a oily, moldy taste to me. I use butter and I actually tried this one(it's spreadable and butter is not unless you bring it to room temperature.I buy it for my husband who does like it. It is his favorite so it stays on my list to buy.

I always loved your original (light) ICBINB, it tasted like butter to me! This new one does not taste like butter at all and I'm very disappointed. Is the old one still available? I use to get the small round tubs and hope I can still find them or I'll have to switch to another brand. Very sad.

I always liked the old spread that was in the round tub. This new spread that you have has a different taste and texture to it. I am not crazy about it. If you are not planning on bringing back the old round tub back, I may have to find another spread to try that tastes more like it did. I am not found of this new one.

[This review was collected as part of a promotion.] I received my "I can't believe it's not butter" spread free as a smiley360 reviewer. I was so excited to participate in this review as a long time user of I cant believe its not butter! Due to various health concerns within my family and my own personal weight struggles, I cant believe its not butter has always been a staple in my food prep arsenal! And the olive oil flavored products are absolutely delish!

Just got the new one and I must say I won't be buying any more. It doesn't melt. Hot toast, it sits there, pancakes--no melting, hot mashed potatoes, green beans--it just sits like a glob. I've bought this for years, but now I have find something else. didn't you ever hear, "if it aint broke, don't fix it."?

I have used and enjoyed this product for years however, the new product does not melt well, cook well, taste good, or even add moisture to whatever you spread it on. I suggest you offer your customers the choice of the Classic ICBINB or the new and unimproved version or I for one will be looking for a new spread. I have never written a product review before, but you have taken a great product and ruined it. I have recommended ICBINB many times in the past but I will never recommend this new version.

[This review was collected as part of a promotion.] This is so good! I'm weary of margarine because of my concern about extra chemicals in our food, however, this product makes me less worried. It's true that butter's simple "cream and salt" ingredient list is preferable in some cases, however, it's not spreadable unless you keep it out of the fridge all day.

[This review was collected as part of a promotion.] I received a coupon for a free tub of this product from Smiley360. I wasn't sure if my family would like it but they did! It's so much healthier than my usual brand of butter. I have made the switch to I Can't Believe It's Not Butter. I'm so glad that my kids like it and can't even tell it's healthy! And I think it tastes great!

I've been using I Can't Believe It's Not Butter since it first came out. However, the new "simple recipe" has changed both the taste and the texture so now it's like every other margarine on the market. It used to be a very special, tasty product, but now I really CAN believe it's NOT butter and I would NOT recommend this new "simple recipe" to anyone.