[This review was collected as part of a promotion.] I love I Can't Believe It's Not Butter! - Original Spread! I got my fee sample from Smiley 360 and we will be adding this as a staple to our refrigerator and cooking with it more often with recipes that call for butter!

[This review was collected as part of a promotion.] I received this product free to try thanks to Smiley360 and am very impressed. I used this spread in the past but it had been quite sometime. I enjoy that it is always soft and does not need set out on the counter like my sticks of butter. I also like the fact that I have a huge tub of it and it can be used in place of butter for its reduced fat and calorie content. The only downfall is that the tub is so large but the price for the large tub made more sense!

I Can't Believe It's Not Butter-original Spread is the "perfect Product ." It can be used in cooking, baking & as a low fat delicious spread instead of butter for your favorite sandwich. Our family has been using it since it first appeared on the grocery store shelf & we converted a number of our friends & relatives to users of this fine product.

[This review was collected as part of a promotion.] I received this for free as a sample and I couldn't be happier! I have been using it in place of butter and found myself using it every day! My husband doesn't even know I switched from regular butter- that's how great it tastes! And, the best is it is healthier than butter!

We have been using I Can't Believe It's Not Butter for years and years, namely for its buttery flavor. Sorry to say, but your new recipe is not at all like your old recipe, and the buttery taste is GONE!!! We do not like it at all, and now that the one thing which used to keep us loyal to your spread...the flavor...is gone, we won't be purchasing your spread any longer. Please bring back the original recipe! You are losing your customer base due to the change you have made.

I have used ICBINB for years and years. You have changed it and it is still good when spread cold on bread or something. However, it doesn't seem to melt well even on toast. I tried it when making a side dish like Rice-A-Roni where you add to the boiling water and it would not fully melt. So now I have to purchase another brand for cooking and I refuse to purchase two different items, so I am no longer purchasing ICBINB. I am so sad about this!!

[This review was collected as part of a promotion.] I received a free product coupon via Smiley 360 to try this product. I thought it tasted great. It was comparable to the brands i usually buy (Country Crock, Blue Bonnet, etc.). However, I'm not sure if it was just the stores I shop at or if this doesn't come in a larger tub. I much prefer to buy the large tubs because we use a lot!

The new one is okay but I prefer the old one better. The new one tends to leave a little bit of an after taste in some foods that I use it in. I will however continue to purchase this product but possibly try other flavors and see how they work with my recipes.

"I Can't Believe It's Not Butter - The Original" is a widely recognized butter substitute that often receives positive feedback. I like its creamy texture and a taste that closely resembles real butter. It spreads easily and can be used in various culinary applications, from cooking to baking. It is also a lower-calorie and lower-saturated fat option compared to traditional butter. Overall, it's one of the best options for those looking for a lighter alternative without compromising too much on taste and texture.

This new original has lost the good taste, which is why I always bought only the original. Before you recommended to 'use one freeze one' Now you say do not freeze. You have lowered your standards, making it more likely I might try competitor products again. A Great Shame, you tried to improve a product, but the opposite has happened. Your market share will fall much faster than you will be able to rebuild it again.