While I buy just this product in the dairy case because of the packaging I've had to look to other brands that still use the round tubs. With arthritis in my hand it's very hard for me to keep ahold of the square package. Any chance you might consider using the round tub in the smaller size for us older folks?

[This review was collected as part of a promotion.] I've used a different brand for many years, but after receiving a free sample I tried it and it cooked nicely! It was nice and creamy with a smooth texture. I used it for toast, baking, and it was great, I love that it is gluten free with no GMOs less saturated fat.

We have been using your product for more years than I can count. Now I need to find something new. You have changed the flavor and texture in a way that is unacceptable. The idea that whats in that square tub is the same as what was in the round one is ludicrous.

Seems watered down and thinner.Texture has changed for the worse,soaks into the bread with moisture.Will not buy any more of this NEW product.We are disappointed.Country Crock butter is our NEW butter from now on.Change is not always good for a product that has been around a long time.Cutting costs with more water also cuts customers.

I have used your product for what seems like forever because I simply loved it. Now? Very upset that you decided to "mess" with perfection. I loved eating it on a nice slice of French bread but now it is so overly soft. There s not substance to it. Plus it does not melt like it use to. Why does everyone feel the need to "change" something that was fine the way it was. The price is also getting out of hand as well. Since your product is not about to go back to he way it was, I guess it's time I look around for something else. Sorry but you had me at hello and now it's good bye!

[This review was collected as part of a promotion.] I am a first time user to this item. I was very excited that I was able to try this item because I love it! One thing that drew me in is it has fewer calories and no transfat. I was able to cook and bake with it and my family enjoyed it as well! Note: I received a tub of this product for free to review. The opinion stated is 100% my own.

[This review was collected as part of a promotion.] I received a free tub of Original I Can't believe it's Not Butter for purposes of a review. This review and my opinions are my own and not prompted. The packaging is very nice, sturdy and I love the shape. My whole family commented on the full flavor on the very first night of using it for dinner with pot roast and bread and butter. It is very easy to spread and the flavor is full-flavored without after-tastes that come with other butter alternatives. We are now I Can't Believe It's Not Butter believers!

[This review was collected as part of a promotion.] I was very leery to try this product, as I have always been a 'only real butter' kinda girl! Well let me tell you, I have jumped on the I Can't Believe It's Not Butter bandwagon! I couldn't tell the difference at all! SOO GOOD! I received a free product for the purpose of my review. Opinions are 100% my own.

[This review was collected as part of a promotion.] I received a free product for the purpose of my review. Opinions are 100% my own. I was a little skeptical but I am now a believer. I used this in my stir fry mix as well as in my cinnamon swirl pancakes and I could definitely taste the difference. It was WAY better than I had expected it to be. My pancakes had a nice lightly buttery flavor without being overpowering not to mention much better health wise. I will definitely continue using this!

I have been using the original product for years, in my opinion it has always been the best margarine there is, until the introduction of the new recipe. The new recipe lacks the flavor of the original, it does not melt on toast and separates in a frying pan. This is not remotely close to the product that I love. It quite frankly it is a copy of Country Crock, if that was what I wanted, I would just buy Country Crock.