I Can't Believe It!.. The picture on the container is "better" & the carton, (container) is better, But the Flavor? ~ IS NOT BETTER ~ Or EVEN THE SAME!! It is A Cut or two Below...Yea!! it's a "simpler recipe" all right... Question? what happened to the "Sweet Cream Buttermilk"?... Is It still *In There*?

[This review was collected as part of a promotion.] I love I Can't Believe It's Not Butter! It's so yummy on everything from rice to green beans to toast and more! The other night I used it on a fresh out of the oven corn muffin and it was perfect...it melted into the corn muffin and every bite was delicious.

[This review was collected as part of a promotion.] This is hands down my favorite choice when it comes to using a butter product! Not only is it light and fluffy, it goes on smooth so I don't have to worry about clumps or chunks. Its still rich in taste so you can still have the butter-like effect, yet it never gave me that greasy, overly saturated feeling afterwards. I love the silky smooth texture! Thanks to Smiley360 for allowing me to try this product free!

We actually preferred I Can't Believe to real butter - right up until you changed the product. When I saw the new square tub I promptly threw two in the grocery cart, not realizing that the formula had changed. When I opened it and started to use it, I was surprised at how bad it was, and thought I must just be having an off day. Then when it tasted as bad the next day, I went and pulled a carton with the old shape that we still had on hand and compared the ingredients, and they were not the same. I will never understand why, when a company has a winning product and a loyal following, they change the taste. I will probably just throw the new cartons away and start using real butter. It means we will have to use less butter than we would have used of the I Can't Believe to help offset the calories, but there is no point in using a product that is just plain bad. I hate to break up with you after all these many years, but you leave me no choice.

For a tub so small it's quite pricey but it's apparently alot more heart healthy than regular butter. It really does taste like butter and is a great substitute. I wouldn't purchase again but would recommend if someone was looking for an alternative.

I have noticed that ICBINB is a softer consistency than it used to be which is nice, the new designed container is also nice BUT, the NEW LID is TERRIBLE!!!!! it is such a pain to get off . Maybe a soft plastic lid like the old containers had would be better. Just my opinion.....

Our family of 6 loves ICBINB. We have used it for 7 yrs now. I just received a free sample to review a few weeks ago and just reaffirmed what great quality and taste ICBINB has. The kids love it when making grilled cheese especially because it does not rip the bread like other products.

[This review was collected as part of a promotion.] I really loved this product. I thought it was creamy and smooth and great tasting. I was suprised by the changes that were made i have tried it before in the past and was not the fond of it. But now I would go out and buy it whenever I need butter.

We do not like Light style either as with most of the reviews of thr original it does taste as good anymore nor does it even melt on our toast, is why I even called cust. service today to tell them that there new simple recipe really lost us as customers. We have been using the product for as long as we can remember, but tomorrow I will shopping for a replacement and something has to be better than this.

I wrote a review three days ago and it is not listed so here I go again! This product was wonderful before someone had to change it. It is not good, at all. I will not purchase again and I have been buying this product since it came out many, many years ago. I guess the higher star reviews must have gotten a different product than I did as I can not see how anyone can say this is good. Totally different product and it is not for the better. Like suggestion of bringing back the old version, like Coke did...