[This review was collected as part of a promotion.] Thank you Smiley360 for the opportunity to try I Can’t Believe It’s Not Butter! ® - Original Spread for free. The taste is so smooth with a light tint of sweet and buttery flavor. It spreads really well on rolls and is perfect for scrambling eggs. I can't get enough of it.

I see I am not the only one upset with your "new product"! I liked the shape of the new container and was looking forward to enjoying the same product in it. NOt! Too soft, doesn't melt on toast, and the taste leaves much to be desired!! I am disappointed you tampered with something that actually tasted like butter before. I will be looking for something else or going back to butter!

This "spread" does not melt well on my toast or even when I cook eggs. I have used this spread as long as I can remember and I loved it. I can feel this new formula in my mouth AND the taste is different! My husband wants me to switch to a different margarine! Please bring the original formula back.

Sad to see your new and improved formula lacks the same flavor and meltability as the original. I appreciate the change to a 'healthier' version but would have hoped your researchers would have worked harder and longer so consumers were not faced with a product that did not have the same taste, does not melt on toast and barely in a pan over heat, does not work in the recipes used for years with your product. Your researchers should try some of the recipes on this site with new formula. The results aren't comparable to old formula and will be less than satisfactory. I will be moving on to another product. No need to apologize for my dissatisfaction as you have with other reviewers voicing negative reviews, just not a new an improved or even same taste. Consumers want taste and no GMOs.

You have a great product I decided to switch from eating so much butter. I want to use this for baking but it would be much easier to have a 16 oz tub as most recipes call for l/2 cup or 1 cup. So its hard to split up... why are all companies doing this? I'd rather pay a bit more thank you Marge

While we usually use the I can't believe It's Not Butter sticks the spread is so much easier to use and spread on bread, and anything that is not hot. We love the fact that we can still get the great taste of butter and still stay on a heart healthy diet.

[This review was collected as part of a promotion.] We tried this product last night in a recipe for Crock Pot Chicken & Dumplings - I have made the recipes hundreds of times using butter but the recipe was GREAT with the ICBINB product!! I used this product again this morning on my daughter's toast (she can ALWAYS tell if I change something) and she never said a word!!! Great - HEALTHY alternative!!!

For years I have only bought I Can't Believe It's Not Butter. Loved it. I bought a new larger container and thought it had gone bad, so I bought another, also not good. The company with the new ingredient change has completely screwed up a good thing. It leaves an awful aftertaste. Please change it back. I have been very dedicated and now I am gonna have to find another product, so when and If you do change back, please do a commercial saying you are getting back to original taste or I and many others, will never know.

I have been a fan of ICBINB for many years, as a home baker it's my choice for my breads. I purchased the "New" simple recipe the other day. Last night I opened the tub to use on fresh baked rolls at dinner and found the salt content made my mouth pucker! I passed the off to a possible overuse of salt in my dinner components. This morning I spread your product on toast to find an awful content of salt in my mouth. This change in your formula is sending me off this product, sadly I now have to search for a substitute.

I Can't Believe It's Not Butter! The name says it all. It's butter taste is so real I can't believe it's not butter everytime I use it. It's the only margarine I will use and not just because of its flavor which is awesome but I use it because its what my grandmother used as well.