Member's Mark Sensitivity Baby Formula Powder (48 oz.)

by Member's Mark |
Item # 980130475
Model # R99R9 |

Why we love this

Don't let lactose-sensitivity get in the way of your li'l one's growth. This formula contains all the nutrition your baby needs, minus the fussiness and gas.

About this item

  • Compare to Similac Pro-Sensitive Infant Formula
  • Member's Mark Sensitivity Baby Formula, reduced lactose for fussiness, gas
  • Complete nutrition, 99% less lactose than standard infant formula
  • 2'-FL HMO, is a prebiotic commonly found in breast milk
  • This formula meets the same FDA requirements as the national brand
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current price: $22.98$0.48/oz
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Compare to Similac Pro-Sensitive Infant Formula. Fussiness and gas can be tough on babies and parents alike. Member's Mark Sensitivity is formulated for fussiness and gas when baby is sensitive to lactose. Member's Mark Sensitivity Non-GMO Baby Formula Powder With Iron has 99% less lactose than standard milk-based formula, for fussiness and gas when baby is sensitive to lactose. 

Member's Mark Sensitivity provides complete nutrition for your child’s first year. The baby formula's blend of prebiotics helps immune support, with 2’-FL HMO, a prebiotic also found in breast milk, as well as another prebiotic, FOS. Prebiotics help support digestion and immunity by encouraging the growth of naturally occurring, beneficial bacteria in the digestive tract. With DHA, Lutein and Vitamin E. Ingredients are non-GMO and no artificial growth hormones. 

Member's Mark Sensitivity is a gluten-free choice for a breast milk alternative. All infant formulas sold in the U.S. meet FDA requirements. Similac Pro-Sensitive is a registered trademark of Abbott Laboratories. Sensitivity Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac Pro-Sensitive. Ingredients not genetically engineered ‡Human Milk Oligosaccharide; not from human milk. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.

Warning: Do not use microwave to prepare or warm formula. Serious burns may occur. Experts agree on the many benefits of breast milk. Infant formula provides complete nutrition and is the only safe alternative to breast milk.

Directions for Preparation and Use: 

Your baby’s health depends on carefully following these preparation, use and storage instructions. Failure to follow these instructions could result in severe harm. Powdered infant formulas are NOT sterile and should NOT be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Ask your baby’s doctor about the need to boil or sterilize water for formula and the proper preparation of bottle and feeding utensils. 

1. Wash hands, bottle and feeding utensils in hot soapy water prior to preparing formula. 

2. Pour desired amount of warm water (approx. 100° F/40° C) into clean bottle. 

3. Add powder. Always add powder to water. 

4. Cap bottle and shake well until powder is dissolved. Feed immediately. Discard any remaining formula in bottle after 1 hour from start of feeding. 


Prepared formula, that has not been used for feeding, should be stored within 2 hours of preparation in the refrigerator at 35-40°F (2-4°C); use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Store containers (opened or unopened) in a dry area at room temperature. Reclose the opened container tightly with plastic lid; use contents within 1 month. Do not freeze. Avoid any extreme temperatures. Do not use if inner or outer seal is damaged or missing. Do not reuse container. Use by date on bottom of container.

Is This Formula for Sensitive Babies?

Yes, Member's Mark Sensitivity Baby Formula provides babies with sensitive tummies a nutritious formula that is soft on the stomach. This baby formula milk is formulated specifically for babies with lactose sensitivity. Give your baby the sensitive infant formula they need without any resulting fussiness, gas or upset tummy.

Does This Baby Formula Provide Immune Support?

Yes, Member's Mark Baby Formula provides infant immune support with 2'-FL HMO, an immune nourishing prebiotic similar to that found in breast milk.

The Importance of a Prebiotic

Babies with a lactose sensitivity struggle to drink breast milk without having excess gas and fussy behavior. In the past, the issue with baby formula has been that it doesn't provide immune-building nutrients like a mother's breast milk. However, Member's Mark Sensitivity Baby Formula provides babies with 2'-FL HMO, which is a way for lactose-sensitive babies to receive immune-building nutrients without having to feed on breast milk. Along with this important prebiotic, this baby formula also supports a baby's growth, brain and eye development with DHA, lutein and vitamin E nutrients.

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