by Heineken |
Item # 980202012

Product Details

About this item

  • Great taste
  • All natural
  • 69 calories
  • Zero alcohol

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Heineken’s latest innovation, Heineken® 0.0, is a non-alcoholic lager brewed with a unique recipe for a distinct balanced taste – and only 69 calories per 12-oz. bottle. The brand’s iconic green label has been turned blue to signify its alcohol-free nature.

Launched in partnership with Formula 1® at the Spanish Grand Prix in Barcelona, Heineken® 0.0 was an instant hit. The beer's motto, "Open to all," calls out the inclusiveness of Heineken® 0.0 to all people, moments and drinking occasions, which might call for a beer but not for alcohol. Heineken® 0.0 gives consumers choice for a variety of drinking occasions, and contributes to the growing cultural trend around the importance of living a balanced, healthy lifestyle.

Heineken’s® Master Brewers created the new zero-alcohol beer using only natural ingredients, resulting in a beer brewed for beer lovers, by beer lovers. Willem van Waesberghe, Global Craft and Brew Master at Heineken, said; “Removing alcohol from regular 5% Heineken® would have been easy, but it wouldn’t deliver the best tasting non-Alcoholic beer. Heineken® 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and a soft malty body.”

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