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LG 77" Class B4 Series OLED 4K Smart TV

Instructions

<h3>Color Enhancements</h3> <p>Step into the future of unparalleled viewing experiences with our state-of-the-art OLED technology, featuring an astounding array of over 8.3 million self-lit pixels. Each pixel works independently to emit its own light, carving out a realm of perfect, inky black that adds profound depth and contrast to your visual content. This groundbreaking technology allows for the darkest of scenes to be portrayed with an impressive richness and superior precision. But it's not just about the black. Our OLED displays also promise unforgettably vivid, luminous colors that burst forth from the screen, bringing every scene to life with a dynamism and vibrancy that has to be seen to be believed. From the most subtle hues to the boldest blasts of color, every shade is reproduced with an astonishing accuracy that captures every nuance. Whether you're immersing yourself in a high-stakes drama, exploring otherworldly landscapes in a video game, or simply catching up on your favorite shows, our OLED technology will transform your viewing into an unforgettable spectacle, revealing the finest of details and textures that were previously hidden. Unveil a whole new world of extraordinary color, contrast, and clarity with us – because in our world, every pixel counts, and every viewing is an experience in itself.</p> <h3>Picture Clarity</h3> <p>Immerse yourself further into the world of superior visuals with our cutting-edge Alpha 8 AI Processor. This intelligent feature is designed to elevate your viewing experience to new heights. It detects what you're watching, be it a fast-paced action movie, a dramatic series, or a live sports event, and automatically optimizes the picture and sound quality in real-time. The processor works tirelessly behind the scenes, enhancing every frame's color, contrast, and clarity, while also ensuring the sound output perfectly matches the on-screen action. With the Alpha 8 AI Processor, you get a personalized, immersive viewing experience that feels tailor-made for you. Experience the brilliance of artificial intelligence, working to provide you with an exceptional, cinematic experience every time.</p> <h3>Lag and Blur Resistance</h3> <p>Designed with gamers in mind, our OLED display is packed with advanced features to elevate your gaming experience. It comes equipped with NVIDIA G-Sync compatibility, which ensures the smoothest and most immersive gameplay by syncing your display's refresh rate to your graphics card, effectively eliminating screen tearing and minimizing stutter and input lag. Moreover, with a 120Hz refresh rate, you can enjoy ultra-smooth, lag-free gaming, even in the most fast-paced action sequences. Every frame is rendered with precision, capturing every detail, ensuring your games look their best and perform flawlessly. Dive deeper into your games and experience them as they were meant to be with our OLED display.</p> <h3>Superior Sound Quality</h3> <p>Elevate your home entertainment experience with our OLED display, featuring Dolby Atmos¹ and Filmmaker Mode. With Dolby Atmos¹, you're not just watching a movie, you're enveloped in a world of sound that flows all around you, creating an audio experience that's truly immersive. But the magic doesn't stop there. Our display also offers the Filmmaker Mode, a feature that adjusts your screen settings to preserve and present the movie exactly how the director intended, offering you the purest cinematic experience. Now, every movie night will be a captivating spectacle, delivering the magic of cinema and the power of immersive sound - all from the comfort of your own home. Experience the future of home entertainment with our cutting-edge OLED display.</p> <h3>HDR Compatibility</h3> <p>Immerse yourself in the ultimate visual journey with Dolby Vision, HDR10, and HLG technologies. Dolby Vision provides a dynamic and captivating viewing journey by improving color precision and contrast, ensuring each scene is depicted with awe-inspiring realism. This technology enables your display to adjust its brightness and contrast on a scene-by-scene basis, crafting a depth of detail and color richness that truly animates your content. HDR10, meanwhile, is a high dynamic range format that heightens picture quality by broadening the color and contrast range. This results in a wider spectrum of colors, brighter whites, and deeper blacks, generating a more vibrant and lifelike image. HLG, or Hybrid Log Gamma, is a technology specifically designed for broadcast and live television. It merges the best aspects of standard dynamic range and high dynamic range, guaranteeing the best possible picture quality, regardless of the source. Collectively, Dolby Vision, HDR10, and HLG offer a comprehensive suite of technologies that dramatically transform your viewing journey, delivering unparalleled image quality.</p> <h3>Smart Platform Features</h3> <p>Experience a seamless and eco-conscious viewing experience with webOS 24 and Re:New. The advanced operating system, webOS 24, offers a user-friendly interface that simplifies navigation through your smart TV. It supports an array of applications from streaming services to social media platforms, ensuring all your entertainment needs are met conveniently. Additionally, webOS 24 focuses on speed and simplicity, enabling swift transitions between apps, channels, and services without any lag. Complementing this is Re:New, a feature that optimizes your TV's performance through regular software updates and removal of redundant data. Not only does this ensure a smooth and efficient operation, but it also keeps you updated with the latest features. Additionally, ReNew's environmentally friendly design minimizes your TV's energy consumption, making it a smart choice for those conscious of their environmental footprint. Together, webOS 24 and Re:New provide a high-quality and sustainable smart TV experience.</p> <h3>Comprehensive Warranty Information</h3> <p>In a clear demonstration of our unwavering commitment to your satisfaction and a strong testament to the confidence we have in the superior quality of our products, we are delighted to offer an Allstate 5-year protection plan, an exclusive benefit available to our esteemed members. This comprehensive warranty, included at no additional cost with your purchase, sets us apart in the industry, underscoring our dedication to not merely selling products, but ensuring their long-lasting performance.</p> <h3>Convenient Troubleshooting Contact Information</h3> <p>For detailed information about this product, we recommend contacting a dedicated customer support team member at 1.800.243.0000. A knowledgeable representatives will be happy to assist you with any inquiries you may have.</p> <h3>Enjoy complimentary Apple Service Trials with this purchase.</h3> <p>Redemption instructions will be emailed post purchase. Terms apply.</p>

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<p><strong>Earn 2% Sam's Cash on purchase of select LG OLED TVs. Valid September 8, 2025 – April 30, 2026. 2% Sam's Cash award applies to the qualifying pre-tax purchase price of select LG OLED TVs. Limit 5 TV's per membership. Terms apply.</strong></p> <ul>  <li>Members get 5 years of TV protection at no additional cost when you add a 5 year Allstate Protection Plan to your TV purchase</li>  <li>Experience AI-powered picture perfection that auto-adjusts settings for optimal quality and resolution based on the content you watch</li>  <li>Relish a seamless gaming session with crisp imagery, 0.1ms response time, and a native 120Hz refresh rate</li>  <li>LG's advanced OLED technology offers stellar picture quality with over 8 million pixels for an amazing viewing experience</li>  <li>With webOS &amp; LG Channels, browse your favorite streaming apps, or view 300+ free channels. Enjoy up to 5 years of software updates with webOS ReNew</li> </ul>

Specifications

Ingestion Hazard

WARNING - California Proposition 65

title_shipToHome_not_available

Sam's Cash Offer

<p><strong>Earn 2% Sam's Cash on purchase of select LG OLED TVs. Valid September 8, 2025 – April 30, 2026.  2% Sam's Cash award applies to the qualifying pre-tax purchase price of select LG OLED TVs. Limit 5 TV's per membership. Terms apply.</strong></p>
<ul>
<li>Members get 5 years of TV protection at no additional cost when you add a 5 year Allstate Protection Plan to your TV purchase</li>
<li>Experience AI-powered picture perfection that auto-adjusts settings for optimal quality and resolution based on the content you watch</li>
<li>Relish a seamless gaming session with crisp imagery, 0.1ms response time, and a native 120Hz refresh rate</li>
<li>LG's advanced OLED technology offers stellar picture quality with over 8 million pixels for an amazing viewing experience</li>
<li>With webOS &amp; LG Channels, browse your favorite streaming apps, or view 300+ free channels. Enjoy up to 5 years of software updates with webOS ReNew</li>
</ul>

<p><span style="font-size: 18px;"><strong>Member Bonus: Purchase this TV, and it qualifies for a 5 year Allstate protection plan at no additional cost – valued up to $139.99*</strong></span></p>



[This review was collected as part of a promotion.] Beautiful monitor, beautiful picture and such good OS. Some reviews commented that the B model lacked brightness. In my living room with a North facing window, this couldn't be further from the truth. In fact I have had to dim the brightness to make it comfortable. Amazing picture. Amazing support for sound connectivity too. Plug and play into my Bose Soundbar.

Beautiful monitor, beautiful picture.

lg.com/uk

[This review was collected as part of a promotion.] This is fantastic,  High quality resolution and sound 😍😍.
I never had like this tv before.
Also the best financial options.

Fantastic

I've really fallen in love with the special remote control option that comes with LG TVs for many, many years. "Magic Remote"👍  I bought a 55" OLED TV 3-4 years ago, and I don't want another type TV since! I just bought a smaller one, 48" for my bedroom too!

Super Quality

[This review was collected as part of a promotion.] Once I sussed out how to take it off store demo mode it was brilliant.  They set everything as vivid as possible that it the picture is just too much and false. The AI picture setting function is totally brilliant.  Top telly, and the sound is good too

Top telly

[This review was collected as part of a promotion.] I happy with my TV. I bought it 8 months ago.  High resolution and quality pictures.

Nice and high resolution TV

[This review was collected as part of a promotion.] Great TV perfect size and easy set up. Quality picture and easy to use menu options.

Great TV?

My dream TV without breaking the bank. OLED is Top Tier.

OLED BEAUTY

lg.com/ca

[This review was collected as part of a promotion.] Great looking TV. Has a great picture, only downside is trying to get to grips with the magic remote (think Wii remote) as its very sensitive. Ho.e screen is also a bit cluttered.

Great TV

[This review was collected as part of a promotion.] Excellent Quality, great value for money, this is a replacement for my old LG and is a larger and better quality product and actually cost less.

Happy Customer

[This review was collected as part of a promotion.] We love the picture but are only using a few of the features because we can't work out how to use them and finding a Guide or Operating Instructions has proved impossible!
The Guide we found online on the LG web site appears to say there's a Guide on the set but accessing it, if it does exist, has proven impossible!
Rather dissapointed, I thought the latest technology was supposed to make life simple but not for us and our LG TV. Life's Good? Not Really :-(

Excellant Picture But So Difficult To Use

[This review was collected as part of a promotion.] This is my first OLED, previously coming from an LED 3D Smart TV.  I have to say the picture settings are frustrating beyond words.

First, to get any clarity or brightness, the OLED Pixel level needs to be set way up near maximum.  This itself contradicts what the experts tell you, as it can decrease the life of the TV at high levels  Out of the box, it seems most picture modes are near on 100% OLED Pixel levels and on some content this is just terrible.

The next thing is that as soon as the input source is changed, the picture mode changes and all the settings are all over the place and you have to start all over again getting everything back to the levels that allow the picture to be seen properly.

I have spent a week so far trying to do this, as we have a Roku Streaming Stick we use for streaming and apps.  After we changed the Roku settings to reflect the 4K display of the new LG OLED, everything changed again on all the apps.  So this took an age to set all these up yet again.  Changing from Dolby Vision to HDR again causes all the settings to change each time.

Film Maker mode is just awful - everything is washed out and grim - I think these directors / Cinematographers need to go to Specsavers.  Our houses are not Cinemas and the pictures on these modes are just unwatchable!

I have tried SD and HD films and each time have to keep tweaking the picture mode settings as every time a new programme is shown the settings seem to be brighter or dimmer.

The Magic remote control is a pain to use with the cursor flicking all over the place, causing unintentional selections to be made.  It's so annoying I have given up using the in Apps on the TV and have instead just used the Roku.  I tried a couple of times, but as you have to log in to all these again, and yes, you guessed it - all the picture settings all get changed again for each depending on whether HD or SD content is shown.  It's very annoying as you have to keep changing all the brightness and contrast levels each time.

I have a Denon AVR connected to the LG and also a Panasonic Blu Ray.  So even with eARC setup, it's almost impossible to get everything working properly.  In other words we still need the remotes for Blu Ray, the LG, the Denon and the Roku!  The TV and the Roku will turn on, but not the receiver, so 3-4 remotes to watch anything.  Sometimes there's no sound to the AVR, so everything has to be powered off and restarted in order to get a chance of things talking to each other.

One of the biggest let downs also is that no manuals are supplied with the LG - a big downer in my opinion, as this means you have to rely on 'tool tips' shown using the magic remote and this is NOT the easiest way to find your way about the TV, the settings and the meanings of everything.  It means I have to have an iPad to google every setting to work out if I need to change it or not.  The LG website is pretty much devoid of anything - what I have downloaded is just a multilingual health and safety booklet that tells you nothing - there is NO manual - this is a terrible oversite.  Sure, if you want to save a tree or then don't include one, but come on, at least let us read an electronic version!  

At leased I managed to turn off all the live content rubbish that is forced on you by default.  It's bad enough trying to navigate around without all the ads trying to get you to subscribe to this and that - no thanks - that's another negative.

I could probably still spend another week tweaking things, but what is extremely annoying is that when I get one HD or Dolby Vision source set up and barely watchable on some content, another programme can look diabolical!  So back on the magic roundabout tweaking and interrupting the viewing to get the picture right.

Overall, a little over a week of ownership, I have to say I am disappointed.  If I had the opportunity to see this TV in operation with different content playback, I probably would of passed on this model / possibly this brand.  I can only go from what I have experienced to date and I am less than impressed and totally underwhelmed.

LG 77" Class B4 Series OLED 4K Smart TV

Highlights

SAMSUNG 65" Class U7900F Series 4K Crystal UHD Smart TV