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Item prices may vary between online (for pickup, shipping or delivery) and in club. Item prices do not include fees for pickup, shipping or delivery (if applicable) unless noted in the item description.

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Get a $30 statement credit when you open an account and use it to make $30 in eligible Sam's Club purchases within 30 days¹.

¹Offer subject to credit approval. To qualify, you must (i) apply and be approved for a Sam’s Club® credit card account and (ii) use your new account to make Sam’s Club purchases totaling $30 or more (excluding cash advances, gift card sales, alcohol, tobacco and pharmacy purchases) within 30 days of date of account opening. When you open an account online or with your mobile device, purchases cannot be made at in-club registers until the physical card is received. Your physical card should arrive in 7-10 business days from date of account opening. A $30 credit will post to the account within 90 days after the qualifying purchases are made. Offer is valid for newly opened accounts only and each account is eligible for only one $30 offer. We reserve the right to discontinue or alter the terms of this offer any time.

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Instructions

<h3>Flavor Profile</h3> <p>Classic craft Golden style. Refreshing, clean, balanced, and light-bodied. Subtle earthy and spicy notes are balanced with citrusy aromas. This Golden is bright, crisp and showcases the more delicate characteristics of our hops. It’s easy drinking any time of day that pairs well with salads and pizza. It is brewed with premium malts and American hops, and crafted to remove gluten. This product is fermented from grains containing gluten and crafted to remove gluten. The gluten content of this product cannot be verified, and this product may contain gluten.&nbsp;</p> <h3>Awards</h3> <ul>  <li>Gold at World Beer Awards in 2023</li>  <li>Country Winner at World Beer Awards - Specialty: Gluten Free in 2023</li>  <li>Silver at European Beer Challenge in 2022</li>  <li>Silver at Best of Craft Beer Awards in 2022</li>  <li>Gold at World Beer Awards in 2021</li>  <li>USA's Best Gluten Reduced at World Beer Awards in 2021</li>  <li>Silver at Best of Craft Beer Awards in 2020</li>  <li>Silver at International Beer Competition in 2019</li> </ul> <h3>Brewing Process</h3> <p>Our process is very similar to normal beer. Our beer undergoes a full fermentation, but by closely monitoring and adjusting variables along the way, such as temperature, we maintain very low levels of alcohol. Our product is naturally fermented and there is variability in the ABV but it is always below 0.5%, the universally accepted limit for non-alcoholic beverages. This is roughly the same level as most kombuchas or fruit juices. Yes, even orange juice and bananas have low amounts of alcohol due to natural fermentation. Fun fact: Some breads have over 1% of alcohol!</p> <h3>About the Company</h3> <p>Here at Athletic Brewing Co. we’re dedicated to crafting delicious non-alcoholic beer you can enjoy anytime and anywhere, with no worries and no hangovers. Unlike other non-alcoholic beer, ours are crafted with a proprietary process that allows us to maintain full flavor – which is why ours continue to win numerous awards when up against full-strength beers. Skeptical? So were some of our biggest fans before their first sip.</p> <p>We got our start in Stratford, CT – the place where Bill and John first began test-brewing. They crafted over 100 batches on homebrew equipment to perfect their process and refine their flavors. Once satisfied, they built an entire brewery around it. Since then, we’ve moved just down the road to Milford, CT and built what is believed to be the world's largest dedicated NA brewery. We’ve also expanded to sunny San Diego. Between the two breweries, we’re able to bring the finest and freshest NA beers on the market to customers on both coasts in stores and delivered to your door.</p> <h3>Certified B Corporation</h3> <p>A Certified B Corporation™ (B Corp) is a business that meets the highest standards of social and environmental performance, public transparency, and accountability to balance profit and purpose. It is a tool to drive positive change in our economic system to impact all stakeholders- not just shareholders. We are assessed on how our business benefits our workers, communities, customers, and our planet. The certification doesn’t stop at the assessment- it encourages us to continually improve our operations through benchmarking and goal setting with education and networking.</p> <h3>Sustainability</h3> <p>Our facilities in California and Connecticut utilize renewable energy to power our brew floors and office space. In California we installed 60k square feet of solar panels, and in Connecticut we exclusively purchase Renewable Energy Credits instead of relying on fossil fuels for our electricity. Giving back up to $2 million annually to protect and restore local trails. From Day 1, we’ve donated to trail and park cleanups, maintenance projects, construction, and access.</p> <p>Our IMPACT Brew Series features specialty limited time offerings: Soul Sour, Trailblazer, and Ready Front, honoring Black History Month, Women’s History Month, and Veteran’s Day, respectively. With each purchase of an IMPACT brew, you’ll be supporting organizations that make a difference with up to $100,000 of IMPACT Brew Series profits donated annually to meaningful causes.</p>

Brand

<ul>  <li>Non-Alcoholic (Less Than 0.5% ABV); 25 IBU</li>  <li>Subtle earthy and spicy notes are balanced with citrusy aromas</li>  <li>45 Calories and 10 g of Carbohydrates per 12 fl. oz. serving</li>  <li>Brewed with malts and American hops</li>  <li>Crafted to remove gluten, is vegan and Non GMO</li> </ul>

Specifications

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Athletic Brewing Upside Dawn Non-Alcoholic Ale Beer, 12 fl. oz. can, 12 pk.

<ul>
<li>Non-Alcoholic (Less Than 0.5% ABV); 25 IBU</li>
<li>Subtle earthy and spicy notes are balanced with citrusy aromas</li>
<li>45 Calories and 10 g of Carbohydrates per 12 fl. oz. serving</li>
<li>Brewed with malts and American hops</li>
<li>Crafted to remove gluten, is vegan and Non GMO</li>
</ul>

<p>Available in select clubs and also with curbside pickup and/or delivery from select clubs</br></p><p>Must be 21 or older to purchase</p>

Excellent!

Delicious Non-Alchoholic Brew.  A truly great tasting session ale. My new Monday thru Thursday drink!

My new Monday thru Thursday drink!

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A friend had told me to give a try, and wow!  This NA beer is legit.  Can’t wait to try the other flavors.

Best NA beer I’ve ever tasted

Athletic Brewing Upside Dawn Non-Alcoholic Ale Beer, 12 fl. oz. can, 12 pk.

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