*Vs. flat hair.
**Vs. non-conditioned shampoo.
†In a salon study with 40 consumers, Full•ology shampoo, conditioner & densifying leave-in spray vs. Vegamour® GRO Revitalizing Shampoo, Conditioner & Hair Serum. Vegamour® is a registered trademark of Vegamour, Inc.
††System vs. non-conditioning shampoo.
