Member’s Mark Baby Formula

Claim #1.  Provides complete nutrition just like Enfamil & Similac* - Required Copy (less Gerber coopy) - see creative brief tab)                                                                                

Claim #2:  Tolderance - Clinically proven to be as well tolderated as Enfamil & Similac* - Required Copy:  *Barber CM, Tusing A, Kisamore L, Lawton B, Steele-Kosowitz M, Sutphen J. The Safety of Formula Switching for Infants. Poster presented at: 24th Annual University of Virginia Children’s Hospital Research Symposium; May 2012; Charlottesville, Virginia

 I use * in both but in final version, the symbols referring to the claims have to be different.