Customized :30 Second Television Commercial - "Another Place" Pizzeria Series
Simple process for television advertising your pizzeria:
More and more pizzeria owners realize that nothing works better than TV advertising to create the impression of a world-class brand. And more and more of them are finding out that if you don’t know what you’re doing, advertising can be an expensive, risky proposition.
- Customization with your logo and phone number
- $1,500 of air time
- Media buying and planning services
- Delivery to your local TV stations
But not anymore.
Here’s a simple way for local and regional businesses to run world-class TV advertising. Simple, and affordable.
Your pizzeria can now run TV advertising created by award-winning writers and directors, using techniques they learned and refined over 25 years creating ad campaigns at huge, multinational ad agencies.
Those commercials are licensed to you for a fraction of what it would cost you if you had to pay for all the creative development and production costs yourself.
Bonus, you’ll get the advice of experts who will work with you to identify the people most likely to patronize your business, breaking them down by age, sex, income, marital status, and geographic area. Seasoned media planners will ensure that your advertising message is delivered to those people, at the right time of day, on the right days, during the right shows, on the right stations.
Best of all, the license for this spot includes $1,500 worth of airtime –– with no additional charge for media planning and buying services. (Media rates vary from market to market and are calculated based on factors such as location, number of homes in your area, the time your spot runs, etc. Media planning and buying experts will help you get the best possible exposure for the included $1,500 in airtime.)
After that, purchase additional air time (links to SKU #A or SKU#B) and you won’t pay a penny more than if you were to buy the equivalent media time from the TV stations directly.
This commercial is part of a campaign –– six spots that work together to build a cohesive brand message. That message? That your pizza tastes so good, the flavor will transport you to another place.
In this commercial, a young woman bites into a slice of pizza and the flavor transports her to the same park where the guy from the previous commercial ended up. The spot ends with your logo and the message: Pizza so good, it’ll take you to another place.
This commercial, being one of two introductory spots in the six-spot series, can be licensed and aired on its own. For even better results, take advantage of the ongoing story concept and license the entire 6-spot series. Telling the story over the course of weeks, or even months, takes an imaginative idea and makes it – and your pizzeria –– memorable.
This is an exclusive license. License this spot in your market and no other business in your area can ever run this spot –– or any of the other spots in the ‘Another Place’ campaign. It also gives you the exclusive right in your market to purchase the other spots in this campaign when you are ready.
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