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Experience high-performance exhilaration that doesn't wait on the forecast. Our mission, values and commitment to sustainability and innovation define who we are and drive us to be the global leader in tire technology.
Bridgestone was born from a passion for contributing to society’s advancement and improving the lives of people everywhere. It’s allowed us to become a company trusted by the world united by the mission of “Serving Society with Superior Quality.” The pillars of the Bridgestone Essence help us fulfill this mission and guide all of our corporate activities.
New Tread Compound with PeakLife™ Polymer Technology
This technology improves performance and wear life, supporting a 50,000 mile limited warranty.
Solid Rib Design
This design improves handling and reduces pattern noise.
Slot Alignment and Open Shoulders
Increase water evacuation and improve wet performance.
Full-Depth 3D "Ultra Thin" Sipes
Experience improved handling and biting edges for winter performance.
